A final year Kodak collaboration for the Kodak Advertisement Competition. The brief was an advertisement for the "Crunchits by The Savourist". Centered around Jack and his family who are sick of eating just potatoes, Jack comes to the rescue with the discovery of Crunchits - an edamame-based snack. 

I took on the role of 1st Assistant Director on this project with Enzo Kaleta as Director.